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Jeep’s current merchandise variety consists solely of sport utility cars and off-road cars

Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a part of Chrysler because 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous proprietor American Motors Corporation (AMC).

Jeep’s recent product range consists solely of sport utility cars and off-road cars, but has also included pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a industry segment the Wagoneer is regarded as to have designed. Jeep offered one.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best marketing brand in the U.S. throughout the 1st half of 2017. In the U.S. alone, in excess of 2400 dealerships hold franchise rights to sell Jeep-branded cars, and if Jeep have been spun off into a separate company, it is estimated to be worth between $22 and $33.five billion—slightly more than all of FCA (US).

Prior to 1940 the phrase “jeep” had been used as U.S. Army slang for new recruits or cars, but the Globe War II “jeep” that went into production in 1941 particularly tied the identify to this light military 4×4, arguably producing them the oldest four-wheel drive mass-production cars now recognized as SUVs. The Jeep became the major light 4-wheel-drive automobile of the United States Army and the Allies throughout Globe War II, as effectively as the postwar time period. The phrase became widespread worldwide in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly functional jeep became the ubiquitous Globe War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility cars this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the original Series I Land Rover. A lot of Jeep variants serving related military and civilian roles have because been made in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever because Willys-Overland launched production of the 1st CJ or Civilian Jeep branded designs there in 1945. Its substitute, the conceptually constant Jeep Wrangler series, stays in production because 1986. With its reliable axles and open prime, the Wrangler has been known as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep designs (the CJ-five and the SJ Wagoneer) loved extraordinary 3-decade production runs of a single entire body generation.

In lowercase, the phrase “jeep” continues to be used as a generic phrase for cars inspired by the Jeep that are ideal for use on rough terrain.