Natural search visits from Google are reportedly down in contrast to last year, although organic visits from DuckDuckGo are up drastically.
Merkle’s digital advertising and marketing report for Q2 2019 shows that Google’s organic search visits are down 8% from the same time period in 2018. Natural visits from Bing and Yahoo are down as well, with declines of 26% and eleven% respectively. The only significant search engine to provide organic search visit development last quarter is DuckDuckGo, with 49% more visits overall. Hunting at mobile visits especially, DuckDuckGo is up 64% year-over-year. DuckDuckGo’s development in mobile search was so robust that its organic search share on mobile has doubled from .three% to .6%.
Regardless of Google’s lack of development in organic search visits, it nevertheless managed to achieve one% organic search visit share last quarter. Nonetheless, that appears to be at the cost of Bing dropping one% of its organic search visit share. Now that we’ve looked at specific search engines, here’s a look at the overall organic search market place in Q2 2019
Natural Search in Q2 2019
Natural search produced 23% of all website visits in Q2 2019. Total visits produced by organic search fell 6% year-over-year in Q2 2019, which is down even further from a 2% decline in Q1 2019. Natural search visits had been down across all products but specifically so on mobile phones, in which visit development dropped from 13% in Q1 2019 to 5% in Q2 2019.
Information shows that paid search visits on phones could be cutting into organic visits. Phones and tablets produced 59% of organic search visits in Q2 2019, in contrast to 65% of paid search visits. According to Merkle, this was the weakest fee of development for cellphone organic search since mid-2016. The two largest share gainers in Q2 2019 had been paid search and direct website visits.