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Regardless of who is currently being marketed to, a number of variables, which includes the standpoint the marketers will use. These marketplace orientations decide how marketers will approach the arranging stage of advertising and marketing. This prospects into the advertising and marketing mix, which outlines the specifics of the merchandise and how it will be offered. This can in flip, be impacted by the atmosphere surrounding the merchandise , the final results of advertising and marketing research and marketplace research, and the qualities of the product’s target marketplace.

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As soon as these variables are determined, marketers must then determine what techniques will be used to marketplace the merchandise. This selection is primarily based on the variables analyzed in the arranging stage as well as the place the merchandise is in the merchandise life cycle.